Petra Blaisse started her career at the Stedelijk Museum in Amsterdam in the Department of Applied Arts. From 1987, she worked as freelance designer and won distinction for her installations of architectural work in which the exhibited work was challenged more than displayed. Gradually her focus shifted to the use of textiles, light, and finishes in interior space while at the same time, to the design of gardens and landscapes. In 1991 she founded Inside Outside. The studio works in a multitude of creative areas including textile, landscape, and exhibition design. Since 1999 Ms. Blaisse has invited specialists of various disciplines to work with her;currently the team consists of ten people of different nationalities. Inside Outside works globally on projects of increasing technical sophistication, ambition, and scale. Throughout the years, Inside Outside has collaborated with various architects and designers.
Ms. Blaisse has lectured and taught extensively in Europe, Asia, and the United States. Her work has been included in numerous international design and architecture exhibits. In 2000 a solo exhibition on Inside Outside’s work was organized at the Storefront for Art and Architecture in Soho, New York, for which the Dutch graphic designer Irma Boom created Ms. Blaisse’s first publication, the Movements, 25% catalogue, and the first monograph, Petra Blaisse / Inside Outside, published in 2007 by NAi Publishers.
Ms. Blaisse has lectured and taught extensively in Europe, Asia, and the United States. Her work has been included in numerous international design and architecture exhibits. In 2000 a solo exhibition on Inside Outside’s work was organized at the Storefront for Art and Architecture in Soho, New York, for which the Dutch graphic designer Irma Boom created Ms. Blaisse’s first publication, the Movements, 25% catalogue, and the first monograph, Petra Blaisse / Inside Outside, published in 2007 by NAi Publishers.
In recent years the opening of a number of public and private buildings, in which Inside Outside implemented interior and landscape interventions, brought the work of Blaisse’s studio to the attention of a broader public. Examples include the restoration project for the Hackney Empire Theatre in London (all curtains, 2000-2005), the gardens, carpets, and finishes for the Seattle Central Library (2000-2004), finishes and curtains for the Casa da Música in Porto (1999-2005), and acoustic walls and curtains for the Mercedes Benz museum in Stuttgart. Between 2002 and 2005 the landscape for the Hannam Dong District in Seoulwas executed. In 2004 Inside Outside and a high-profile multidisciplinary team won first prize in the ‘Giardini di Porta Nuova’ landscape competition with their entry ‘Biblioteca degli Alberi,’ a new urban park for the centre of Milan. In October 2007 Inside Outside completed the curtains for the renowned Haus der Kunst in Munich (2004-2007). In addition to fulfilling demands such as sound and light absorption, air transmittance and, space division, the curtains also form a neutral background for art installations and film projections.
Currently Inside Outside is working on several interior and exhibition projects in Europe and the United States. Projects under development include the 150 meter long wall of the main foyer and the stage curtain for a new music hall in Enschede (architect Jan Hoogstad),, as well as a curtain and light installation for Bocconi University of Milan (Grafton Architects, installation 2008); curtains and finishes for the Museum of the Moving Image in New York (Leeser Architecture); and curtains for the exhibition ‘Diana & Actaeon’ that will take place from the 25th of October, 2008 until the15th of February, 2009 in the Museum Kunstpalast in Düsseldorf, Germany.
In landscape design, the studio is currently developing a private garden for a family home in Haarlem, public gardens (Shenzhen Stock Exchange, Qatar Foundation Headquarters, the Education City Library, and the Danish Architecture Centre Copenhagen), and master plans for new urban development areas with architects such as OMA and One Architecture, in Dubai, Ras al-Khaimah, Jebel al-Jais, Kuwait, Georgia and Latvia.




